On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package. Amitabh Bachchan served as brand ambassador for the UK and USA launches.Ĭolors launched in the United Kingdom and Ireland on Sky on 25 January 2010. On 21 January 2010, Colors became available on Dish Network in the United States, Canada and Mexico, where it is called Aapka Colors (Your Colors)that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV. Hathway digital cable also provides Colors HD. Main article: List of programs broadcast by Colors TVĬolors HD was added on 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV, Airtel digital TV, Videocon d2h and Tata Sky. In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss 2, Fear Factor: Khatron Ke Khiladi, Sasural Simar Ka, Udann helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs). It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.
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